Working in the creative media industries LA
The media industries
The British film industry is known as cinema with the main distributors being warner bros at (18.2%) paramount (16.3%) and 20th century fox (12.1%). The UK film industry is worth about over 39 billion which is a lot. Uk films earned about 8.1 billion in 2017 it was a record. The British film industry has produced great films like Harry Potter produced by Warner brothers the top film industry in the UK. Harry Potters budget over the 8 films was 1.2 billion and grossed at over 7.7 billion in box office alone. Overall this is a great success in the film industry. Another UK film product that done well is Clockwork orange another film produced by Warner brothers, it grossed world wide at £26,765,352. Which is amazing for one film clockwork orange was very popular being created from a novel like Harry Potter was made from the books. This is a much older film so back then they didn’t have the effects Harry Potter did as it was made in 1972 directed by Stanley Kubrick. Last film produced in the UK I will talk about is Shaun of the dead a British classic it box office at 30 million and its budget was just 6.1 million. Production companies were Working Title Films, studioCanal and Film4 productions. This was produced by a few companies rather than just one. Shaun of the dead was a comedy and is what you would call a British classic. Another media sector is British Television. A big company in British television is BBC. In 2016, the annual income of the BBC amounted to 4.82 billion British pounds, off which 3.74 billion cane from license fee income. One product that the BBC owns is Doctor who. Doctor who is a British tv programme that is very popular it’s a science fiction/drama. There is 12 series and 26 season if that doesn’t show doctor who is a success I don’t know what will. Another British television production is Coronation street this is a very old TV show but is still going played on ITV another big British tv company but was created by Grandad television it’s a British soap opera and was first shown on the 9th of December 1960 all together there is 10,040 episodes been released and that is just incredible. Last Popular TV show is Eastenders another TV show produced by BBC. The show started in the 19th of February 1985 with a total of 6,095 episodes. It’s another soap like coronation street as you can see Britain is very fond on soaps and dramas it’s what British TV is mostly used for. Another media sector is Radio. Radio is very popular for playing music but also getting news across. A radio presenter hosts and broadcasts music or talk shows on a variety of media. You need to host shows on radio or internet which revolves mainly around music, conversations , interviews and stories. The top British radio stations are BBC radio 2 with (14.5m listeners every week), BBC radio 4 with (10.6m), BBC radio 1 with (9.6m), Heart with (8.5m), Capital with (7.2m) each radio station has different types of way they get across Capital is more music rather than news where as BBC there’s more talk shows and talking about news. Another media sector is animation one product that done particularly well is Wind in the Willows this is a British animation that was distributed by ITV it was released on the 25th of December 1995 so on Christmas. Another animation production is postman pat this was released on BBC 1 and was distributed and produced by Entertainment rights this show done very well in the animation industry in Britain containing 8 series and 184 episodes+ 12 specials. This was a fantastic animation and done very well. Final animation I’m going to discuss is peter rabbit and friends. This British animated show is another classic produced by TVC London and Fredrick Warne & Co this was released on the networks BBC 1 & 2 they done incredible for British animation and continued progressing into better animation and design. Another media sector is interactive media products one Is BBC Britain’s bear interacting media as they give out news radio dramas tv shows the lot BBC is a powerhouse in the media industry in the uk and the world we would be lost without it. Another uk social interacting product is ITV this one in particular is really good for distribution of tv and news as well. Another media sector is publishing press one of them is Pearson’s some of there products consists of Safari books online, my maths lab and mastering platform these products are helpful to schools and are vital to the media industry another one is oxford university press they publish many products like academic research, medicine and journals. This is vital to education overall so these publishing presses are needed in the industry. Last publishing press I’m going to talk about is Bloomsbury. These have produced some products of their own one of them are Bloomsbury Fashion Business cases, Medieval studies, food library and many more these are all what you can read to help you with your studies and learn about something interesting if you would really like. Another media sector is video game industry a big company in the U.K. is 4J Studios Limited they helped produce a game called mine craft extremely popular all over the world but mostly importantly they Owned it for Xbox 360 and ps3 they helped it crossover from mojo who owned it on computer to have it for themselves on consoles. They also produced elder scrolls IV oblivion port on PlayStation 3 which is very popular also as it sold a lot of copies. A lot of American video game companies have studios in the UK as example Activision and Sony both have studios in the UK where they help produce games from there and give the British opinion and culture to gaming. Another media sector is advertising a big company in that is Abbott Meat Vickers BBDO they are an adverting company that have done adverts for snickers, Pepsi co and air pollution these are all great as they link with other companies and because of that they can get celebrities in their adverts like Messi and Mariah Carey to help them Create the best product. Another U.K. advertising company is Adam&everywhereDDB this another company who collaborates with big companies and advertise for them as example they have done a promo for Adidas a huge company who also have big connections for everyone. Advertising on more matters that are happening right now like trolling online they do promos on how that’s bad, also done one on marmite which is strange but is a huge independent company. Another media sector is Marketing. Marketing a company in marketing is Site visibility, which is a marketing agency based in London that has worked with recognisable brands like UK power networks, Nivea, and Hilton. They provide a full range of services , including content marketing, analytics, social media marketing strategy, online PR display display advertising and PPC. They run the most popular marketing podcast on ITunes. They have produced more than 300 episodes with legends in the marketing game.
Another marketing team is Directive. Directive is a company that offer a free SEO audit and can provide potential clients with a customer proposal. Last marketing company is Gravitywell they have everything a marketing company could need such as e-commerce platforms, messenger bots, react native apps, mobile apps, and can even act as video production.
The Film industry
The film industry has loads of areas relating to it one of them is a film director, here are some famous directors to give you an idea; Martin Scorsese, Steven Spielberg, Alfred Hitchcock, Quentin Tarantino, Stanley Kubrick and Christopher Nolan. They have all directed some excellent films such as; the godfather, The wolf of Wall Street, Jaws, Schindlers list, Jurassic park, Saving private Ryan, Vertigo and pulp fiction these are all excellent films all directed by these people. If you can see a good film would mean a good director is needed. A film director is responsible for the creative process and bring the film together a major company in the media industry is Warner brothers they have produced great films like; joker, The dark night, inception and the matrix. These are all very popular films created by Warner brothers. The Warner brothers they are an entertainment industry, founded in 1923. They have been going about a very long time if you manage to get yourself a job there you are doing well for yourself as everyone employed will have to be at a professional level to create such fantastic films. They have an average total of 8,000 employees. They have a revenue of US$13.886 billion in 2017 and also have an operating income of US$1.761 billion in 2017 too. This is what you call a super company someone who runs the world in the film industry. Another big player the film industry is Disney. Disney was also founded in 1923 have came out with some great films also; Frozen, The lion King, Marvel films and lilo and stitch all these are great films that this company has created. Disney is another super company in the film industry having a staff range of 223,000 people working for their company. They have a revenue of US$69,570 billion, and a total equity of US$93,889 billion which is just far too much money this company is huge when it’s come to film and getting a job here would be a great place to be at. Last company I’m going to talk about is Sony. Sony is great company that have produced; Spider-Man, Venom, the Smurf’s, Men in black and Arthur Christmas. They all are great Films and Sony are very important company when it comes to film. Sony was founded in 1946. They have a total employee count of 114,400 which is absolutely massive when you think of it. They have a revenue of $80 billion which is just so much money to be able to create great films for everyone. Some types of employment are producers. A producer is the group leader and is responsible for managing the production from start to Finnish. The producer develops the project from the initial idea, makes sure the financing and manages the production team that makes the film. The producer also coordinates the film making progress to ensure everyone involved in the project is working on schedule and on budget. Without the producer at the helm, films do not get made. Screenwriter is another job in the film industry that is vital. While the dialogue in the film may seem natural to the viewer, a writer carefully crafts it; however, the screenwriter does far more than provide dialogue for the actors. He also shapes the sequence of events in a film to ensure that one scene transitions to the next so that the story will unfold logically and in a interesting way. Like the producer, the screen writer’s role is generally overlooked by the movie- going public, yet is essential to the completion of any film. If there is no script, there is no movie. Production designer is another role in the film industry that is important as before one inch of an film is shot, the production designer is the first artist to translate the script into visual form. He or she creates a series of storyboards that serve as the films first draft. A storyboard is needed to show the vision of a shot and an overall idea to the director on what to do. Art director is also a role who is responsible for the films setting: the buildings, landscapes and interiors that provide the physical context for the characters. They are responsible for getting props and designing the set. A cinematographer is another role in the media industry, they are responsible for capturing the script on film or video The DP is responsible for paying attention to the lighting and the camera technical abilities. Finally there is the editor. The editor is responsible for bringing the footage together and adding there own flare to it adding continuity and non continuity to the clips he is given. He has to chose the best clips and this isn’t a rushed job this has to be done perfectly as there responsible for the final cut and what looks best in there eyes.
Job roles in the media industries
Creative
Film director. They are crucial to completing any film. They are responsible for the creative process and bring the film together. This is a big role in the film industry without it there will be no films at all. Another job in the film industry is a cinematographer or a director of photography. This is the chief over the camera and lights crews. They are responsible for making artistic and technical decisions related to the image. They make sure the shot is perfect for the film director. Another job is a film producer. A film producer is someone who oversees film production. They can be employed by a company or work independently, producers plan and coordinate various aspects of film production, such as selecting the script; coordinating writing, directing and editing; and arranging financing. The film producer is someone to hire to make sure your film Final product is perfect and works well. Film editing is both a creative and technical part of the post-production process of film making. The term from the traditional process of working with film which increasingly involves the use of digital technology. The film editor is someone who brings the film together from all the cuts that they have been together adding their own flare/ special techniques. Film director and producers also get a say on what the editor does but he is the one that brings it together. Camera operators is another job for the creative part of media they are employed to operate a variety of technical equipment including single and multiple portable cameras, cranes and mobile mountings. This job includes making sure you can set the cameras to get the right shot for the director and make sure you have the right equipment there to get what the film producers want. Another job in the creative sector is a sound recordist these are people who create sound for the film they record and balance the audio effects on set. They make sure the sound and foley effects are ready for the editor. They are vital for hearing the incredible sounds in the cinema and dvd viewings. A sound editor is another creative job role in the media industry, they are creative professionals that are responsible for selecting and assembling sound recordings in preparation for the final sound mixing or mastering of a product. A script writer is vital for a film as this is a narrative story this is another creative job role they write scripts and sell them off to film makers/ video game producers. This is important as a story is what’s needed to start any production off. Media designers is another job in the creative industry. Designers create the overall look and feel of a wide range of interactive communication of products and often use text, data, graphics, sound, animation and other digital and visual effects. Last job you can do in the creative media role is a photographer. A photographer is someone who takes photos and sells them off to company’s that are wanting use them for marketing purposes and clarifying subjects also advertising to.
Technical
Technical jobs in the media industry is great. One of them are a lighting technician. A lightning technician rigs the set and changes the lighting of the set. They make sure that everything is okay for the directors shot with using different lighting options like; low key, high key and 3pt lighting. Depending on what the director wants they will sort the lighting out so it will suite the shots needs. A set designer has to design the set for films, television and theatre. What they do is they sort the set out the way the boss wants it to look like, they get given a rough idea of the superior and they create what they are asking for. Riggers is another technical job that is very important. A rigger is someone who works on ropes, booms, lifts, hoists and the like for a stage production, film, or televisions show. They are the handy men who sort the sets placement of equipment. Last job in the technical area is a data wrangler. A data wrangler is someone that makes sure raw footage from the camera gets transfers to the editor without any corruptions or problems to the clip. They basically make sure nothing goes missing or gets corrupted.
Editorial
Journalism is a important job writing up for newspapers, magazines or news websites and prepares news to be broadcasted. Journalists get to travel around the world and write up the news on what you see. You also get to interview people and ask them questions for yourself. Sub editors another job in the editorial area. A sub editor is someone who check and corrects articles in newspapers or magazines before they are printed. They check for grammar errors, spelling errors and to make sure they writing is factually correct and suites the market. A picture editor is another job in the editorial section of jobs. A picture editor is someone who collects, reviews, and chooses photographs and/or photo illustrations, picture editors into account their publication’s standards, needs, and budget. Last job for the editorial role is editors. A editor is someone who gets all the raw material and puts it together in film it would be film clips but if it’s newspaper/magazine they plan, revise, and coordinate material for publication in newspapers, magazines, books, or websites. They review story ideas and determine what material are most likely to please readers and offer suggestions to improve the final product and suggest headlines and titles.
Marketing
There a five concepts of marketing one is the production concept the production concepts is a belief that states the customer would always acquire products which are cheaper and more readily available. The production concept advocates that more the products or production the more would be the sales. Another concept is product marketing. Product marketing is a process of promoting and selling a product to a customer. Another concept of marketing is the selling concept. The selling concept proposes that customers, be individual or organisations products will not buy enough of the organisations products unless they are persuaded to do so through the selling effort. Marketing in the media is the use of social media websites and social networks to market a company’s product and services . Social media marketing provides companies with a way to reach new customers, engage with existing customers and promote their desired culture, mission or tone.
Managerial
Leadership is key in media. Being a team leader responsibility is not just yourself everyone else is your responsibility leadership skills is vital for a media team and a strong role. It’s your job to give guidance, instruction, direction and leadership to your team for the purpose of achieving a key result. You got to be able to get the best out of everyone as that’s your responsibility. Managing a creative process is another factor in the media sector that is important as creating ideas and bring knew ones to life and combining them is what media is all about really. This job means you have to have a vision and a creative mind to produce and give out ideas to others who are not capable. Finally technical management is the last job of management your job is too see the process of the product and sort out the schedule the budgets and overall how it is going to go.
Administrative
Managing logistics is a job role that requires excellent planning skills and smart thinking they are used to meet customer demands through planning, control and implementation of the effective movement and storage of related information, goods and services from origin to destination.
Managing locations is important for filming certain shots you can’t create a set without a realistic land marks like if you wanted the film to be set in London you would need to show that by closing off streets just to film and that’s hard to do. As the location manager it’s your job to book out places and make sure you get the shots also can be for photography locations to close off certain areas so you can get that shot for a magazine/newspaper.
Legal
With legal roles there are certain stuff you got to consider and ensuring compliance is one of them. Ensuring compliance means you have to make sure everything you do is conforming to a rule, such as a specification, policy, standard or law. Regulatory compliance describes the goal that organisations aspire to achieve in their efforts to ensure that they are aware of and take steps to comply with relevant laws, policies and regulations. You also have manage legal risks doing this is importance as the legal risk is the risk of financial or reputation loss that can result in lack of awareness or miss understanding of, ambiguity in, or reckless indifference to, the way law and regulation applies to your business, it’s relationship , process, products and services. Managing permission is importance as it’s helping decided who gets to control where the location is how it’s gonna go what time is it happening who gets to boss who around managing these are importance as you got to give it to people with the right qualities. Also you get to decided who gets to access what files as you don’t want your products/ideas leaked before it’s finally made. Legally who gets to look at what is very important that no one illegally access your raw footage/ photos or audio. The final review is important as this is the check that everything your company is doing is correct and is following all laws/ working agreements are granted and are happening.
Financial
Raising finance is very important as companies raise money because they might have a short-term need to pay bills or they might have a long term goal and require funds to invest on their growth by selling shares, they sell ownership in their company in return for cash it’s like stock financing this is needed as funding for films or products to start is the only way it’ll be profitable as you do need money for these types of products. Controlling budgets is another part of media business that is key to helping you make your product as you can’t just blow all your money on expensive actors as how are you going to afford equipment, locations loaning and permissions budgeting is important as with the money you have you want to profit and make a good product that meets the audience needs a budgeter decides on how much you spend on equipment, wages and props. Last job of financing is managing accounts trying to see how much everything will cost and see if they can fit it all in the budgets. Doing this means you have to find out how much it’ll cost to close a street in London and see if you can really afford it also see if you can afford an actors wage there asking to be in the film. They see if what the director wants is affordable.
Recruitment in the media sector
You can be employed through national press club which is a American journalism organisation focused on educational programs for journalists and issuing awards for accomplishments. This is so you can improve your skills and people can employ you through there. Trade press recruits by broadcasting tv that there are jobs available and how they are looking for employees and you find them while your watching the news or reading the news. They also campaign for magazines and you can see recruitment there and how to join through that. Another way of recruitment is networking. Networking is where business people and entrepreneurs meet to form business opportunities share information and seek potential partners for ventures. This is a way where you can find employment partners and work for them showing what you can bring. On social media sides they do recruitment advertising as example there are pages with apprenticeships all over it. Also you can have a Facebook page and just add jobs and not just Facebook there is Instagram and twitter both viable for doing this. You can also have personal contacts like family or friends who can put a word in for you so you can get into a business or employment at a company at least get an interview. You may also work voluntary with people who might put a word in for you at other places so you can start earning. Another way you can find recruitment is through word of mouth where you might here a job opening where you can do down and ask about it yourself and get yourself in there and get that interview. There are also employment websites where you can find and apply online attaching your CV as an example indeed or gov.Com are great for employment. There are also personal websites where you can see it’s created by the employer as example McDonald’s has its own website where you can apply on and it’s there own so you apply there and they email you to get the interview.
Contracts of employment
A full time contract is an obvious one where you work 9-5 everyday most companies would like this one an office publisher job or and article writers would mostly want you on this contract in an office for that time writing up stories and doing paper work. Another contract of employment is part time contract the customer service adviser would want that as you can then your flexible but cannot work all the time. It’s also saves the company money as you might not be needed all the time as it will be pointless you being there 8 hours and getting paid if your only working 4 hours. Another contract of employment is Casual labour this is not an all time job you are called in when your needed to give a hand as example if they have enough people you are not guaranteed to get work by an means, a cameraman would be an example if they need someone to help film or hold a boom mic while they film you will be rang up. Temporary employment is another type like a sort of Christmas or spring temp would be an example where they need an employee only for a season as an example reporters need an extra hand for a bit for an upcoming pandemic (Covid-19) they’ll have temporarily employment until a certain time where they won’t need to report the story anymore. Another type of employment is permanent where they want you for as long as your willing to work at the place a media sector that would want are big jobs like a director or a editor where you will be needed at all times doing your job. Another type of work is voluntary this is the work you do for experience as you do not get paid for this. Radio producers offer this type of employment they get people to get there experience to come on shows with a contracted employee so they can learn and also work for them and do little things like music choice and give of there own ideas. Another type of employment is freelance and self employed these are both where you work for yourself and make your own living you would do this for journalism more than likely because you can go out get your own stories and interviews and sell them off to company and earn money that way. You can also self promote yourself by having your own website and sharing it to social media’s and other people’s productions if they allow it and you can earn that way. Finally you can do crowd funding where you make a product and add a donation part where people can chose if they want to give you money if they enjoy it or not. Or just want to support you.
Finding employment opportunities
A show reel is a good way to show of your skills as a media student or producer, a show reel consist all your movies/videos you have made and edited yourself your productions an employer can look at this and see where your skill level is at. Another way is a portfolio this is something that shows off your skills and qualifications and what you’ve achieved over the years this is your trophy cabinet that you show off to your employer and they can see what you achieved. For example as a media student you might of worked with the government and had contact with them and employers will see that as impressive. Social media examples of work is another way you can show off to the employer. If you have a blog that would be perfect to show all your written work you have done in your course or just in general research of what you have done. A CV is very important when it comes to employment as every employer ask for this. This is your overall experience/ personal profile about yourself you need a personal statement and all your qualification/ work experience need to be on there. It’s like a less detailed portfolio so in a short amount of words make yourself look the most employable. You put references of people you have worked with and they can give feedback on how you were and If you were good they would see you as employable. You can also send a letter application where you send through the post. You will have to use good gramma and punctuation in this flawlessly as this is your application for a job so they expect you to be serious. Finally they’ll use a reference someone you have worked with will have to give a opinion on you as an employer and how they found working with you was and depending on that will decide if they feel like you deserve the job.
Interview techniques
Dress code is very important for an interview as if it’s smart casual and you come in trackies already shows you can’t listen to instructions and it ain’t the best of starts to getting to know you as a person so dress code is like a first impression and you want that to be good not bad. Interpersonal skills are also great to have as if you have them you can talk fluently is shows you will work well and get along with others. Plus answering there question well will make you have a much better chance in the interview. Some techniques you should consider is language speaking clearly without slang is a start as you don’t want to seem sloppy or unprofessional also tone you want to be speaking win authority and straight up like your having a conversation don’t seem shy or they’ll notice your lack of confidence. You don’t want to look away from them so eye to eye contact is important when it comes to that. Finally seating a body language is important you want to sit up straight not slouch and look lazy but body language is important that you don’t figit as you will look bored and uninterested like you don’t want the job.
Increasing job opportunities
Education and training is important as having these too will give you a better look to employers as you will want to be qualified and not look sloppy while working they need someone who can pick up things fast and already know something they will be teaching updating these skills will be needed when it’s comes to increasing your job opportunities. Work experience is important as working with other companies doing different jobs will increase the range of abilities you have and can perform to other companies if you work nationally for free you will look very qualified and ready for employment. Work shadowing is good as watching someone else work will not only help you improve your skills but you will understand what it is actually like in the place earning experience and having that is very important as employers will see that you have shadowed and think he will already have some skills and will not need to be taught certain attributes. Containing professional development this means you keep updating and practicing what your good at as example you can continue to film and edit for practice and if do this you will be more Qualified for more jobs. Finally updating your CV and show reel is important as this is proof of your skill level and what you can work at.
Professional behaviour
Professionalism is key time keeping is important as you do not want to be late for deadlines and meetings, personal appearance you don’t want to not look approachable as at a job you want to look ready and important like you want to be there. Reliability you got to be honest with the work you do and be able to keep up and not let others down when your working. Managing your own activities having a plan on a diary or calendar to make sure you don’t miss deadlines, meeting and be organised as that is very important when it comes to behaviour. Marketing freelance work is important as you want to be making money and having the timing spot on. Maintaining skills, just because your not filming and editing instead doesn’t mean you should slack and not practice as practice Keeps you on form in case they want to switch your roles or give you more responsibility. Understanding new technology is also needed in being professional as you want to be able to understand how to use the resources you get and apply your skills to them. Contributing to team projects is another matter where it shows your reliability as you don’t want to slow your team down by not doing your part in the work place. You can let people down. Finally communication skills is great with working with others as if you can communicate well with others then you can achieve goals and get other people to help you with convincing them it’ll be worth it and it will be very professional.
